Anastasia Zemskova, Vuyiswa V. M'Cwabeni, Gilli Cegla & Nikola Pavesic

Business Strategies for Scaling European Tech

What's the biggest mistake European tech companies make when scaling? It's not a flawed product, but a flawed go-to-market strategy.

Business Strategies for Scaling European Tech
#1about 3 minutes

Common mistakes when scaling beyond your home market

European companies often fail when they try to exactly replicate their home market strategy in the US without adapting to local needs and culture.

#2about 3 minutes

How to strategically choose your next market

Instead of defaulting to the highly competitive US market, use data, customer pull, and regulatory analysis to identify the best expansion opportunities.

#3about 4 minutes

Navigating the European tech funding landscape

Founders should prioritize their own strategy and customer needs over investor pressure, exploring equity-free grants for early stages before seeking VC funding.

#4about 6 minutes

Balancing product development with go-to-market strategy

While product-led growth is the ideal, European startups must develop a strong sales playbook and ship imperfect products early to gather crucial customer feedback.

#5about 6 minutes

Cultivating a mindset for growth and resilience

European founders need to dream big, dare to fail, and balance the intense pace of shipping with a sustainable culture focused on capital efficiency.

#6about 6 minutes

Leveraging Europe's unique ecosystem and strengths

European startups can gain a competitive advantage by mastering localization across diverse cultures and leveraging government grants and talent-friendly immigration policies.

Related jobs
Jobs that call for the skills explored in this talk.

job ad

Saby Company
Delebio, Italy

Intermediate

d

Saby Company
Delebio, Italy

Junior

Featured Partners

Related Articles

View all articles
EM
Eli McGarvie
5 Best Emerging Tech Cities in Europe
When people discuss Europe’s tech scene, the primary focus is on tech hubs such as London, Amsterdam, and Berlin. While these tech cities still offer plenty of opportunities for skilled workers and founders, these are highly competitive arenas. Wheth...
5 Best Emerging Tech Cities in Europe
EM
Eli McGarvie
6 Biggest Software Developer Conferences in Europe 2024
The tech community in Europe is growing. Okay, sure, we’re still a few years away from having our own Silicon Valley or Bay Area, but some EU hubs are on the rise and have the potential to rival their American counterparts. London has Silicon Roundab...
6 Biggest Software Developer Conferences in Europe 2024
RM
Rebeka Meszaros
10 Best Cities For Tech Jobs In 2025
2023 has seen European tech funding dip to $45 billion, marking a return to pre-pandemic figures. Despite this, AI and climate tech sectors shine, drawing significant investments into cities at the forefront of innovation.For developers, this shift o...
10 Best Cities For Tech Jobs In 2025
EM
Eli McGarvie
The Best Tech Hubs in Europe: 5 Best Cities For Software Engineers
In Europe, there are a number of cities that are renowned for their thriving tech communities, cutting-edge innovation, and vibrant startup scenes. Though Europe is not quite at the level of the U.S. market, it has seen significant growth in the last...
The Best Tech Hubs in Europe: 5 Best Cities For Software Engineers

From learning to earning

Jobs that call for the skills explored in this talk.