Maria Daniela Lica
The Art of Becoming a Mature Product Team
#1about 4 minutes
Shifting from feature-based to outcome-driven roadmaps
Mature product teams prioritize customer and business value by focusing on goals and continuous discovery rather than fixed feature plans.
#2about 1 minute
Focusing on customer problems instead of solutions
Truly effective product teams continuously talk with customers to understand their stories, pain points, and needs, which become opportunities for product improvement.
#3about 3 minutes
Validating product ideas with hypotheses and data
Use a structured canvas to define and test hypotheses about customer behavior changes before building features, making data-inspired decisions with actionable metrics.
#4about 3 minutes
Defining the structure of a mature product team
An ideal product team includes a powerful trio of product, design, and engineering, with a skilled product manager leading value proposition and decision-making.
#5about 2 minutes
Creating the conditions for empowered product teams
Empower teams by providing clear goals, keeping team sizes small, rewarding the team collectively, and fostering a trusting relationship with stakeholders.
#6about 5 minutes
Scaling agility with leadership not just processes
Avoid overly complex scaling frameworks by aligning teams through shared strategy like OKRs, a strong leadership culture, and dedicated product coaching.
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The core beliefs behind building great products
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05:55 MIN
Treating your internal platform as a product
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04:21 MIN
Embracing the power of true product ownership
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Adopting a platform as a product mindset
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Developing product thinking within the engineering team
Overcoming bottlenecks of Platform Teams
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The evolution of development from CTO-led to Scrum
Shaping Up: Rethinking Product Development with Basecamp's Shape Up Methodology
04:53 MIN
Shifting from rigid process thinking to impact thinking
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04:43 MIN
The cultural shift to a process-focused growth mindset
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