Natalie Sieradzki
How to Build a Monetization Strategy Based on User's in-app Behavior
#1about 5 minutes
Using consumer behavior to inform your monetization strategy
Understand your market, users, and their in-app behavior to build a monetization strategy that stems from strong engagement.
#2about 6 minutes
Optimizing the onboarding experience for better retention
Focus on the 'aha moment' and core mechanics during onboarding to improve day one retention and the likelihood of future payment.
#3about 4 minutes
Measuring user engagement to predict monetization potential
Track key metrics like stickiness, session length, and core mechanic interactions to identify your most engaged users who are likely to spend.
#4about 6 minutes
Proven techniques to boost user engagement and retention
Use external triggers, address user needs for competence and autonomy, and implement rewards to keep users coming back to your app.
#5about 6 minutes
Implementing a hybrid model for purchasers and non-purchasers
Segment users into purchasers and non-purchasers, then use a hybrid model of in-app purchases and ads to maximize revenue from both groups.
#6about 2 minutes
An overview of common mobile ad formats
Learn the differences between banner, interstitial, native, rewarded, and app open ads to select the best options for your app's user experience.
#7about 6 minutes
Matching ad placements to specific user behaviors
Tailor your ad strategy by analyzing user behavior patterns related to time, traffic, retention, and engagement to optimize placements and revenue.
#8about 3 minutes
Creative reward ideas for non-gaming applications
Implement rewarded ads in non-gaming apps by offering premium feature trials, virtual currency, watermark removal, or temporary ad-free experiences.
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