Rudi Bauer, Chris Heilmann & Ivana Spiridonovic
Why Developers Don't Care About Your Employer Brand and How to Fix it
#1about 7 minutes
The shift from big brands to individual developer needs
Employer branding is moving away from the generic allure of big tech towards personalization, salary transparency, and building genuine trust with developers.
#2about 5 minutes
Moving from short-term campaigns to long-term trust
Effective employer branding requires a long-term strategy focused on building trust and stable relationships, rather than short-lived marketing campaigns.
#3about 8 minutes
How to create authentic content developers trust
Build credibility by involving your own developers in content creation and honestly showcasing both successes and failures in formats like podcasts or live shows.
#4about 12 minutes
Bridging the communication gap between HR and developers
Improve recruiting and retention by aligning HR processes with developer needs and sending technical staff to represent the company at events.
#5about 5 minutes
Using employee advocacy to attract new talent
Empower your current developers to act as authentic ambassadors for your brand, as building a new community from scratch requires a massive long-term commitment.
#6about 6 minutes
Elevating HR to a strategic people-focused function
HR must evolve from a reactive function into a strategic partner by developing a clear people strategy and offering benefits that genuinely support employees.
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