Scott Hanselman, Rajeev Rajan, Sead Ahmetovic & Angie Jones
The Power of Developer Communities
#1about 7 minutes
Defining the core purpose of a developer community
Panelists share personal stories that define developer communities as spaces for mutual support, shared passion, and collective learning.
#2about 0 minutes
How Atlassian built a community around its products
Atlassian's CTO explains how Jira organically grew a passionate user base, which was then nurtured through a developer platform and marketplace.
#3about 3 minutes
Balancing business goals with authentic community value
Providing genuine value, such as free educational resources, builds brand affinity and mind share that ultimately supports business objectives.
#4about 4 minutes
Is developer advocacy a good first career step?
Developer advocacy is an empathy-driven role that benefits from deep industry experience, but teams can also thrive by mentoring junior advocates with fresh perspectives.
#5about 3 minutes
Strategies for building a new developer community
New communities can be built on the reputation of trusted individuals, while established companies must overcome historical biases to build new trust.
#6about 4 minutes
How Microsoft regained developer trust by embracing openness
Microsoft shifted its strategy from selling proprietary products to selling cloud compute for any language, embracing open source and an open toolchain to rebuild trust.
#7about 3 minutes
The business advantage of a strong developer community
Strong developer communities create a competitive advantage through product-led growth, increased mind share, and the potential to create a developer movement.
#8about 5 minutes
Actionable advice for contributing to the developer community
Panelists encourage developers to start their own blogs, actively participate in external communities for career growth, and democratize development by teaching others.
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Matching moments
00:08 MIN
The power of gathering the global developer community
Official after movie
53:41 MIN
Q&A on career paths and community engagement
How to GitOps your cluster with Flux
41:52 MIN
Q&A on developer advocacy and technical details
Offline first & automatic data synchronisations for your web and mobile applications
29:11 MIN
Underrated vs overrated concepts in developer relations
The Strategic Power of DevRel: From Community to Business Impact
15:58 MIN
Navigating the impact of AI on developer relations
The Strategic Power of DevRel: From Community to Business Impact
16:26 MIN
Empowering developers with tools and an AI-first culture
Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
21:19 MIN
Your power to unite people and create change
Coding for Good: Achieving social change with an app
05:14 MIN
The history and mission of WeAreDevelopers
Official Opening of WeAreDevelopers World Congress 2025
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