Gonçalo Sequeira
The impact of a personal brand on a Recruiter's career
#1about 4 minutes
Everyone has a personal brand online
Your online presence creates a personal brand that can be leveraged to create opportunities, impact people, and increase income.
#2about 5 minutes
A framework for building your brand
Build a successful personal brand by focusing on clarity of audience, consistency in posting, and creating authentic, high-quality content.
#3about 3 minutes
Deconstructing high-engagement LinkedIn posts
Successful posts often use a provocative hook, demonstrate expertise, and end with a question to drive engagement and start conversations.
#4about 4 minutes
Start building your brand by commenting
The easiest way to begin building your brand is by commenting on other people's posts to add value and gain visibility.
#5about 3 minutes
Use content calendars and in-person networking
Scale your social media presence with a content calendar and strengthen online connections by networking at face-to-face events.
#6about 5 minutes
Balancing your personal and professional online life
Maintain a single, authentic online profile by avoiding sensitive topics like politics while embracing your whole self.
#7about 1 minute
How to diversify your brand beyond your job
Broaden your personal brand by creating content about your personal passions and interests outside of your professional role.
#8about 2 minutes
How to stay consistent without initial engagement
Focus on the metric of starting conversations rather than likes, and ask your network for support in the beginning.
#9about 1 minute
Overcoming common personal branding challenges
Don't let fear of grammar mistakes or negative comments stop you; use AI tools for help and view haters as a sign of impact.
#10about 3 minutes
Managing connections and adding value to the platform
Be selective with connection requests to build a quality network and focus on adding value through opinions and questions.
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Matching moments
00:05 MIN
Why every professional already has a personal brand
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How personal branding creates career opportunities
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Connecting personal branding with employer branding
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Defining personal branding and its modern importance
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Key takeaways for building your brand and career
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Build your brand by consistently using social media
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A personal journey of building a professional brand
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The evolution of employer branding as a discipline
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